DeepWorks is a specialized operations consulting firm dedicated to optimizing and scaling consumer packaged goods (CPG) businesses. Led by Mac McAvoy, a seasoned executive with broad experience in high-growth industries such as Beverage, Snacks, SaaS, Non Consumable Goods, and Cannabis. DeepWorks acts as your partner in supply chain management, process optimization, and operational structuring.

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With a proven track record of driving organizational transformations, he has successfully reduced costs, improved efficiency, and executed the launch of brands into major retail chains such as Walmart, 7-Eleven, CVS, HEB, Walgreens, Circle K, and other convenience store networks.

 

Beyond operations, he has built high-performing organizations from the ground up, assembling and leading top-tier teams that thrive in fast-paced, complex environments. Mac has also overseen the development of multiple award-winning company cultures, fostering metric-based workplaces that attract and retain top talent while driving collaboration, innovation, and performance. At DeepWorks, we believe that strong operations are built on strong teams, and we help brands create both.

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Our approach is data-driven, execution-focused, and tailored to each client’s unique challenges. Whether building an organization from ideation, preparing for rapid expansion, optimizing existing operations, or entering new retail markets, DeepWorks delivers actionable solutions that drive measurable results.

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We are absolute geeks for this stuff.